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$20 · Marketing Research, Third Edition

TITLE:
Marketing Research, Third Edition

ISBN-10:
0-13-558438-8

ISBN-13:
9780135584385

BINDING:
Hardcover

PUBLISHED BY:
Prentice Hall

PAGES:
380

CONDITION:
used, good condition, some pages have highlights

PRICE:
$20

CONTENTS:
1. The Concept of Marketing Research
2. Marketing Research Issues
3. Establishing the Project's Direction
4. Obtaining Secondary Data
5. Methods for Obtaining Primary Data - Surveys
6. Methods for Obtaining Primary Data on Attitues
7. Methods for Obtaining Primary Data - Observations and Experiments
8. Sampling - Its Role in Research
9. Developing the Sample
10. Data Collection
11. Processing the Collection Data
12. Analysis of Data
13. Measuring Differences
14. Measuring Associations
15. Interpretation and Presentation of Data
16. Industrial Marketing Research
17. Ethical Issues
18. Guidelines for Users of Research
Appendix A. Developing and Assessing Research Proposals
Appendix B. Selected Statistical Tables

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Ad Id31783625
CategoryBooks
PostedMay 26, 2018
Renewed May 25, 2019
Expiry November 21, 2019
Status NOT SOLD
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